世博会魅力“魔方” 上海企业联合馆（视频）

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世博会魅力“魔方” 上海企业联合馆（视频）

Dreaming big is what the Expo is all about. Whether it's about new technology, or a creative invention, the grand event is where many have made their debut. Inspired by the idea of the metamorphosis of a butterfly and traditional Chinese philosophy, the Shanghai Corporate Pavilion is dreaming up some ideas of its own. The pavilion is trying to connect the old and the new to predict what our life may look like in the future.

You may see construction going on everywhere in this busy city, and this one looks no special. This area located on the northern part of Huang Pu River is where the Shanghai Corporate Pavilion will be in the 2010 Expo, and in fact, it IS a little bit special. Because you won't see anything corporate as you may have expected, all you going to see is about DREAM.

In fact, pavilion organizers don't call it a pavilion, they call it dream cube. People may find from its name, that there is strong connection between the building and DREAM.

Mary Gu, president of Shanghai corporate pavilion, said, "I think everybody's concern right now or issues in the society right now which is related to the corporate or industrial business is pollution, environmental issues. And what our responsibility is trying to make everybody's dream come true."

Making a dream come true is no easy job, especially the dream of a city to offer its people a better life. But expo has always been such a platform for people to experience new technology or invention, and even new life style. People wouldn't expected that we will have ice cream hundred years ago, if we hadn't the St. Louise Expo. We wouldn't have had light if we hadn't 1878 Paris Expo. There were numerous inventions happened in the expo telling people where our life should go to. In 2010, this may happen again.

Yung Ho Chang, principal architect of Shanghai corporate pavilion, said, "Expo is an event where we are really trying to look into the future. If we talk about inspiration for the architecture of the shanghai corporate pavilion I think really is the possibility to looking into the future through our design, what kind of life we may have in China or in shanghai maybe in the 50 years down the road."

What our life may look like in the future maybe a difficult question to answer. But dream cube made some try-outs.

Take plastic waste for example, each year china produces 140 million tons of plastic waste, only 25% of this waste is recycled. In shanghai, an estimated 30 million CDs are thrown away every year. These CDs can be recycled to produce polycarbonate pellets to manufacture new polycarbonate products. So the exterior facade of the dream cube is exactly clad with polycarbonate tubes. The better thing is after the expo ends, the polycarbonate components of the pavilion can be completely recycled to reduce further wastes.

Mary Gu said, "There are 30 million recycled CDs being wasted every year in shanghai, so if we accumulate all of that, we probably have already accumulated all the construction material we need for the structure of our building."

Solar power is another one that dream cube take into consideration. Solar panel technology is today's cleanest and most sustainable energy alternative. The roof of the dream cube is covered with hot water solar panels. Water is heated by solar energy to produce steam, which in turn is used to power an electric generator. The resulting cooled water is then reused as it sent back through the circle. The electricity produced can be used to provide power for exhibition spaces and office spaces, as well as to power the exterior LED facade. As the night falls, the LED facade lights up. Shiny and sparkling, the building produces a tantalizing and mesmerizing effect.

Rainwater on the site will also be recycled, filtered and cleaned to be used by the facade misters and can also be used for other daily uses. The facade misters are passive devices used to cool as well as clean the surrounding area, creating a more comfortable environment. The misters on the facade can be electrically controlled to produce varying effects on the facade.

These are only part of the technologies the dream cube is taking as a try, and of course all of them are eco-friendly. A virtual butterfly will take every visitor go through the pavilion, and experience them all. But why butterfly?

Don Mischer, director of Shanghai corporate pavilion, said, "The caterpillar that transforms itself into a butterfly is one of nature's greatest transitions and transformations. We as humans will also have to transform. We are going to have to transform our behavior. What resources we use, what we take, how much energy we use everyday? What kind of car we drive? We've gonna have to take this resources and figure out how to make them last longer and work better. We've gonna have to transform this behavior. Just like the butterfly transform, we too transform if we are going to survive."

Transfer or we simply say change is the key word pavilion organizers take from the butterfly. While the dream cube is taking itself as a model to show how would our life will be changed into in the future, they are still trying to call for people's attention on the change of their behavior.

Shaped in a transparent cube, Shanghai Corporate Pavilion takes a land of 4,000 square meters, and use "My city, our dream" as its theme. As the expo theme goes, to find a possible better life style may not only be the dream of the dream cube, it is the dream of our city.

“魔方”占地面积约4000平方米，位于世博会企业馆展区，整个兴建和布展预计将需10个月左右 。围绕“城市，升华梦想——My city, Our dreams”的理念，“魔方”汇聚了国内外著名的设计师、建筑师、作家、学者、视觉艺术家、著名大型活动导演和能源、技术的翘楚，大胆尝试新技术、运用新材料来展现新的城市生活视点。

秉承生态、环保、创新和具有视觉冲击理念的中国2010上海世博会上海企业联合馆，汇集上海各行各业38家企业代表的上海企业联合馆公布设计方案，演绎了上海企业在提高经济发展和缔造美好城市生活的同时所应该承担的社会责任，企业带头唤起市民忧患意识，积极面对当今的气候、环保问题，努力为下一代创造一个和谐的居住环境。上海企业联合馆的展示内容中还会有来自上海和全世界的普通民众的创作，它将是科学、工程、人文、艺术和人类情感的集大成制作，魔幻现实地展现上海未来。

建筑理念及环保设计

1. 梦幻意境

　 "魔方"建筑设计灵感来自于"庄周梦蝶"的浪漫哲学故事。参观者将经历一个近20分钟的一体化互动式体验，在视觉、音乐的冲击力下，通过内容和观众、观众和建筑的互动，强调上海企业界和市民携手共进，共创城市美好生活的责任。
　　参观者从进入"魔方"后，将随着一位爷爷和孙女之间的对话而开始他们的旅程。他们分别代表着两代人对城市发展、生活环境和幸福价值观的不同意见，有着他们对生活的不同困惑和对未来的不同憧憬。带着他们的忧虑和不同意见，他们来到参考者中间，在"魔方"蝴蝶教授的引领下一同寻找和升华梦想。
　　整个体验的表现手法将充满高科技、梦幻、视觉和音响的冲击力，采取多种互动设计环节，让参观者置身于一个与外界完全隔离的不同世界。在感官享受的同时，引起思想的共鸣。
　　
2. 生态智能

　　建筑穿上会呼吸的"网格透视装"

　　1976年，由伦佐?皮亚诺与理查德?罗杰斯设计的巴黎蓬皮杜艺术中心建造完成。整栋建筑的内部结构完全暴露在外，并将纵横交错的管道系统作为建筑表现形式。凭借该史无前例的未来主义设计，蓬皮杜中心实现了建筑领域的重大突破。

　　长期以来，技术进步日新月异，建筑内部的基础结构数量也在迅速增加。至2010年，技术将成为当今建筑的基本构成部分。建筑师希望将这一观察与"魔方"的设计结合起来："魔方"的内部不再是被墙壁隔断的静态空间，而是以一系列自由、移动的形式，打造密集、立体的基本结构网络，形成生态智能"会呼吸的建筑"；此外，借助电脑程序，结构中的LED灯与薄雾制作系统还可以不断改变建筑的"魔方"式外观。

　　但是，"魔方"的建筑设计不为技术而技术。通过这些复 杂的技术手段和建筑变形，从视觉上向人们传达上海企业联合馆的精神，以及人们对美好未来的梦想。因此，技术凝结着丰富的想象力，并且是上海工业与工业精神的象征。设计者希望通过技术来探讨日益严峻的能源和可持续问题。建筑构造中有一部分就是为太阳能和雨水采集专门设计的。

　　世博会是通向未来的一扇窗。作为国际化大都市，上海传承了历史辉煌的荣耀，也在经历着飞速的发展，自始至终保持着一种面向未来的乐观主义精神。借2010年世博会之机，"魔方"--上海企业联合馆将通过设计来诠释上海--这座21世纪伟大城市的独特魅力。
　　
3. 科技创新

　　能源利用全新途径--太阳能热水发电：
　　" 魔方"在建筑屋顶上布置了2200㎡的太阳能集热屏，收集太阳能生成的95°C热水，通过超低温发电新技术，输出电功率超过200千瓦以上。这个技术开辟 了利用太阳能发电的全新途径。这些电能可供建筑展览和日常用电。当"魔方"白天和晚上被LED灯点亮，层层叠叠的亮点和画面闪烁出现，支持能源将来自取之不尽的无限太空。

可循环材料再生利用--再生塑料：
　　据不完全统计，上海每年产生的废旧光盘在3000万张以上，却只有25%得到了回收与再利用。如果将这些光盘回收清洗，可以再造出新的塑料（聚碳酸酯）颗粒。"魔方"的外围立面材料采用聚碳酸酯透明塑料管，将各种技术设备管线容纳其中，共同构成建筑虚幻隐约的外立面。当世博会结束后，这些塑料管也很容易进入到再生循环体系之中，节省社会整体能耗。

充分利用自然界资源--水/雾：
　　"魔方"场地范围内的雨水将得到回收，经过沉淀、过滤和储存等技术处理之后，可作场馆内的日常用水之用，更可作"喷雾"之用。喷雾不仅能够降低局部环境温度、净化空气，带来舒适的空间小气候；更能令"魔方"的整体外观呈现出飘逸的特点。

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